Saturday, September 3, 2011

100 Years of East London Style in 101 Seconds (video)

Saturday, September 3, 2011

Susan reporting:

This advertisement/viral video is just too much fun not to share. Made to promote the newest location of the Westfield shopping centers in Stratford City, East London (that's the significance of the September 13 date at the end), this video does exactly what it promises: it races through a century of ever-changing fashions in clothes, music, and dance, and all without missing a beat. Congratulations to director Jake Lunt & The Viral Factory for putting it together so imaginatively.  Bet you watch it more than once!


Evangeline Holland said...

I LOVE this! Of course the 1911 tango is my favorite, but I also love the swing dancing of the 30s and 40s.

YONKS said...

Brilliant. It must have taken ages to film this. Great to see how dance styles evolve along with clothing!

@EvangelinaJo said...

Thank you so much for providing such a fun, entertaining and creative advertisement. Not to mention effective. Suddenly I feel like dancing over to the nearest mall. Lol. ;^D

Marilu said...

Wow! I was wondering how they did that! Is it like paper doll editing where they just change the clothes on the dancing models -- but then they'd have to change hats, hair and shoes and make up too and all without changing the positions of the dancers. I'm going to have to rewind this one and take another look. Thanks Susan for a weekend puzzle.

Jenny Girl said...

This was adorable! The clothes, the dancing, everything. You girls always find the cutest things. Have a lovely weekend :)

Anonymous said...

Just found your site....the title attracted me, as I am 100% a nerdy history girl. Majored in it at UCLA!! This is a great video...can't wait to begin to peruse through your blogspot!!

historybyzim said...

Such a great video! I love all the different fashions and the dancing was amazing!
- Zim

Elizabeth Varadan, Author said...

That was pretty cool!

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